Name: AD HOC Gesellschaft für Public Relations mbH
Address: Berliner Straße 107, Gütersloh, 33330, DE
Telephone: +49 5241 9039-0

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Electricity consumption: Logistics overtakes the “usual suspects”
- Economy
06.07.2026

Germany’s logistics sector could already overtake the “usual suspects” steel and chemical industries as the largest electricity...
Public transport test field Karlsruhe
- #ADHOCunterwegs
12.06.2026

There is a good reason why the VDV Annual Conference 2026 took place in Karlsruhe: the “Karlsruhe Model” has demonstrated since the 1990s...
“Crisis-resilient mobility” in focus
- #ADHOCunterwegs
11.06.2026

“Transport infrastructure is a form of security provision,” emphasized Dr. Claudia Major in her keynote at the VDV Annual Conference 2026...
4.5-kilometer-long cable car in Paris
- #FactFriday
05.06.2026

The longest urban cable car route in Europe creates uplifting experiences in the “City of Love” 💞: Since mid-December 2025, gondolas...
1.51 million people on cruises
- #FactFriday
29.05.2026

Full steam ahead! Cruises are becoming increasingly popular in Germany. The German cruise market reached a new record last year: around 1.51 million...
54.5 years spent in traffic jams
- #FactFriday
22.05.2026

Many people will use this Whitsun weekend to travel. The downside: heavy traffic jams, which the ADAC is warning about starting this Friday.
1,350 asparagus farmers remain
- #FactFriday
01.05.2026

Whether served classically with hollandaise sauce, as a soup, or in a salad: On average, every person in Germany consumes around 1.4 kilograms of...
Future needs heritage
- #ADHOCunterwegs
24.04.2026

“Future needs heritage”: This phrase, popular among football traditionalists, also applies to the railway.
Guest overnight stays reach record high: 497.5 million overnight stays in Germany in 2025
- #FactFriday
17.04.2026

Die Tourismusbranche in Deutschland kann sich über einen neuen Rekord bei den Gäste-Übernachtungen freuen: 497,5 Millionen Menschen...
Against the complaining: Futurist presents five theses on mobility
- #ADHOCunterwegs
18.03.2026

Tristan Horx brought five theses on the “mobility of the future” with him: Children should be introduced to public transport during...
12 million bathtubs of fuel saved
- #FactFriday
06.03.2026

1.8 billion liters of fossil fuel—equivalent to twelve million bathtubs filled with gasoline and diesel—are saved annually in Germany...
Carnival: 300 tons of sweets alone in “Cologne”
- General
13.02.2026

“Alaaf” and “Helau”! During Carnival, and especially on Rose Monday, revelers and merrymakers across Germany celebrate the...
“You’ve got mail”: 53 emails per day
- #FactFriday
06.02.2026

#FactFriday Whether it’s to-dos, meeting invitations, or newsletters: every day, numerous emails land in inboxes. 53 per day —...
43 million tons of lithium “lie dormant” in the Altmark
- General
19.12.2025

In the north of Saxony-Anhalt, more precisely in the Altmark region, one of the world’s largest “project-related” lithium deposits...
Portugal is “Economy of the Year 2025”
- General
- Economy
12.12.2025

Portugal has risen to first place in the economic ranking of the British magazine The Economist. It secured the top position as the “Economy of...
Heilbronn: “European Green Capital 2027”
- General
07.11.2025

Congratulations to Heilbronn! The city with 132,000 inhabitants in Baden-Württemberg has been named “European Green Capital 2027”...
Tallest wind turbine in the world: 365 meters
- General
04.11.2025

Records are being broken here: the second-largest structure in Germany after the Berlin TV Tower is being built in the Brandenburg district of...
94% E-bus quota in Osnabrück
- General
01.11.2025

Today is Westfalentag, as people in Lower Saxony like to call the public holiday “Allerheiligen” in North Rhine-Westphalia, and the...
Themed traffic lights are becoming increasingly popular
- #ADHOCunterwegs
29.10.2025

#ADHOCoutdoors | Not only on Halloween do witches and devils cause mischief in Wernigerode (Harz). Magically glowing green witch pictograms appear in...
A train station in a palace park
- #ADHOCunterwegs
07.02.2025

#ADHOCoutdoors | Once upon a time there was a king who took great pleasure in having railway tracks running through his palace gardens, steam...
(Not really) an adventure: Driving an electric car to Sicily and back
- General
11.07.2024

In May 2024, my wife and I set off on a six-week road trip to Italy. What made it especially adventurous: we travelled in an electric car, our VW...
Theater tip and more: “An Enemy of the People” – play based on Henrik Ibsen, Deutsches Nationaltheater Weimar (DNT)
- General
07.01.2024

Old clichés, one might think. Who would a social drama from 1882 pull away from their flatscreen? Well then, let’s take a...
Intercultural communication: a major challenge for many companies
- Press / Digital PR
15.12.2023

Better communication with foreign cultures requires more than just openness. The specific characteristics of different regions around the world also...
How long can companies still afford to do without artificial intelligence (AI)?
- Press / PR Corporate Publishing Digital
12.12.2023

AI-based systems are increasingly making inroads into various industries. Yet, many companies in Germany remain hesitant to integrate them into...
Automotive industry sees strong growth potential for electric vehicles in Brazil
- Press / Digital PR
10.11.2023

Over the past three years, the number of electric vehicles sold has been steadily increasing. Manufacturers are particularly planning investments in...
The evolution of podcasts: from niche medium to mainstream trend. Is saturation approaching?
- Press / PR
24.10.2023

In recent years, podcasts have experienced a remarkable rise. However, user numbers are stagnating. What comes next? Originally launched as a...
New additions at AD HOC – two bright minds bring fresh energy to our agency!
- Press / PR
12.10.2023

Since October 2023, Merle Schröder and Caio Carvalho have been part of our editorial team. We are excited about fresh ideas and new...
The password trap: 56% of internet users in Germany use the same password for more than one account
- Press / Digital PR
09.06.2023

Whether online banking, online shopping, social media, or streaming services – anyone using digital services needs an account consisting of a...
News: Renewable energies account for 50.3% of Germany’s gross electricity consumption
- Press / Digital PR
05.05.2023

The share of renewable energy in Germany’s electricity mix is increasing: in the first quarter of 2023, wind power, solar energy, and biomass...
News: German industry can become climate-neutral with €52 billion
- Press / Digital PR
28.04.2023

More than 90% of the CO₂ emissions generated by Germany’s manufacturing industry could be avoided through a major financial effort....
Umsteigen70: Public transport ticket in exchange for driving licence
- Press / Digital PR
21.04.2023

Senior citizens with their main residence in Bremerhaven can travel free of charge on buses within the city area from the age of 70 – if they...
German trade fair industry draws negative COVID-19 balance
- Press / Digital PR
14.04.2023

According to AUMA – the Association of the German Trade Fair Industry – 670 trade fairs have been cancelled since March 2020. Events...
News: German inland shipping hits a record low in 2022
- Press / Digital PR
31.03.2023

Freight transport on Germany’s inland waterways in 2022 fell to its lowest level since German reunification. A total of 182 million tonnes of...
Climate footprint in job hunting: 81% of young Germans pay attention to it
- Press / Digital PR
24.03.2023

More and more job applicants in Europe are paying attention to the climate footprint of their potential employers. This was found by the European...
Two out of three football fans in stadiums are on their phones
- Press / Digital PR
03.03.2023

Fully focused on every minute of the game? Fewer and fewer football fans can claim that. Many even use their phones during matches. This is shown by...
Short-haul flights have a particularly high impact on the climate
- Press / Digital PR
23.02.2023

Last year, Eurocontrol—the European Organisation for the Safety of Air Navigation—recorded more than 94,000 business jet departures in...
Smart City: Gütersloh excels in smart mobility
- Press / Digital PR
06.02.2023

When it comes to smart mobility, only 11 of Germany’s 81 cities with more than 100,000 inhabitants currently qualify as “smart...
Qatar – a critical perspective, but please stick to facts
- Press / PR
14.11.2022

In just a few days, the highly controversial FIFA World Cup will begin in the desert state of Qatar. Unusually for one of the world’s biggest...
Public transport strengthens the “Bilbao effect”
- Press / Digital PR
11.08.2022

Whenever we travel, we almost always test the local public transport system. This was also the case in Bilbao, a city with around 350,000...
“Refuelling” for 30 cents
- Press / Digital PR
21.06.2022

Does the fuel discount actually reach ordinary people, tradespeople, and logistics companies? Or are oil companies simply pocketing the three...
“The big elephant in the room”: fewer cars
- Press / Digital PR
26.04.2022

The war in Ukraine makes Germany’s extreme dependence on fossil fuels painfully clear on a daily basis. This realization is also likely to...
studiVZ – (My) era comes to an end
- Press / Digital PR
01.04.2022

“Who laughs last thinks too slowly!”, “Every pot has its lid—but I think I’m more of a wok”, “Schakkeline,...
Sustainability: more and more companies are required to report
- Press / Digital PR
22.03.2022

For many companies, the next sustainability report is due in the coming weeks. As every year, they must invest significant effort to compile all...
Ukraine-Hilfe: Verkehr und Logistik im Dienst der Menschlichkeit
- Press / Digital PR
10.03.2022

Since the beginning of the Russian attack, the humanitarian situation in Ukraine has been worsening daily. To supply people in the war zone with...
Copyright law and what to consider*
- Press / Digital PR
25.02.2022

Whether music files, images, maps, or texts—content on the internet is generally protected and must not be redistributed by companies without...
Greenwashing – more appearance than reality
- Sustainability
08.02.2022

Climate protection is no longer something any company can avoid today. More and more consumers pay attention to environmental awareness and...
Early Christmas gift – finally a wallbox!
- Press / Digital PR
09.12.2021

It worked: the wallbox is now mounted in the garage, and the electric car can be charged at home. It was a long journey, but now I no longer have to...
Everything stays new
- Press / PR
02.08.2021

Corona turned the working world upside down—including mine. Even though the pandemic has not yet come to a real end, the question arises of...
How do I increase the (organic) reach of my Facebook business page?
- Press / PR
02.07.2021

Organic reach. Paid reach. Post reach. What exactly does that mean again? Organic reach refers to the number of users I reach with my unpaid post....
Social Media: What content should I post?
- Press / PR
14.05.2021

“We’re doing social media now!” A phrase often heard—yet many struggle when it comes to actually getting started. The account...