PR agency for sustainable media presence: We handle your press relations from topic planning through to monitoring!
Strong products and services deserve public attention. However, without clear messaging and solid media contacts, even relevant topics often go unnoticed. AD HOC ensures that your stories find their way into regional, national, and international media.
We combine traditional press relations with strategic communication planning and develop content that meets journalistic standards. This creates visibility with substance and builds lasting trust.
Talk to us about your goals and learn how to sustainably strengthen your position!
Editorial expertise for print, online and trade media our services include:
- Press relations: development, editing, and targeted placement of press releases and expert articles
- Strategic communication planning: topic planning, positioning, and long-term PR concepts
- Media analysis: competitor monitoring, impact analysis, and tailored reporting
- Text and image editing: creation of high-quality content for media and digital channels
- PR campaigns: editorial support, placement, and systematic media monitoring
We support you from the initial topic idea through to the evaluation of published coverage. Depending on your needs, we assist with market entry, product launches, site openings, generational transitions, or positioning as a technology or market leader. We also provide advisory and operational support in sensitive situations such as restructuring, site closures, or critical industry issues.
Use media contacts and industry expertise strategically: Your advantages with our PR agency
- Strategic clarity: We combine hands-on press relations with well-structured communication planning to ensure your messages have a lasting impact.
- Journalistic expertise: Our strong editorial skills ensure that your topics meet the quality standards of leading media outlets.
- Strong media network: Close contacts with regional newsrooms in East Westphalia-Lippe (OWL) as well as national business and industry media increase the chances of relevant placements.
- Measurable PR success: Circulation figures, online reach, advertising value equivalence, and both quantitative and qualitative analyses make results transparent.
- Deep industry understanding: Technical know-how, financial expertise, and experience in energy and mobility topics allow us to present complex content clearly and precisely.
Answers to frequently asked questions about working with AD HOC
Which topics are suitable for press relations?
In general, any topic that offers clear value for readers is suitable—such as market entries, product launches, site developments, business succession, mergers, or expert contributions on current industry trends.
In which media are publications placed?
Depending on the objectives, publications are placed in regional daily newspapers, business media such as FAZ, Handelsblatt, or Die Welt, as well as in specialist trade media covering areas like transport, logistics, and mobility.
How is the success of PR work measured?
We work with clear metrics such as print and online circulation figures, advertising value equivalency, as well as regular monthly and annual evaluations, and we adjust the level of analytical detail to your budget.
Is digital PR also part of the service scope?
Yes, high-quality content is prepared for online media and professional networks when needed, while maintaining journalistic standards.
How flexible is the collaboration?
From one-off projects to long-term support, we offer flexible models tailored to your goals and resources.
Let’s work together to find the PR strategy that best fits your goals!
