Topic development, editorial work & monitoring of content campaigns individually tailored to your communication goals
Many companies invest in content, but reach alone rarely leads to real impact. What matters is whether your topics are relevant, build trust, and are placed in the right media environments. This is exactly where AD HOC comes in. We develop editorially driven content campaigns with substance that strengthen your position in the market. As a PR agency with a journalistic background, we understand both the requirements of companies and the mechanisms of the media. This results in content that informs, convinces, and fosters dialogue with your stakeholders.
Let’s work together to assess how your content can achieve greater strategic impact!
Develop content marketing our service overview:
- Topic planning: development of well-founded topic strategies based on market knowledge, journalistic analysis, and data insights
- Editorial work: creation of high-quality texts with in-depth expertise for print, web, and social media
- Publication: multichannel distribution of your content across relevant platforms, taking your corporate design into account
- Monitoring: systematic performance tracking based on reach and interaction data
All services are interconnected and tailored individually to your communication goals. In doing so, we combine editorial precision with strategic thinking. The result is content that is not only read, but also understood and further developed.
Why our content marketing makes the difference
- Journalistic depth: our content is based on solid research and editorial experience, giving your topics the necessary credibility.
- Strategic topic leadership: we develop campaigns with a clear structure and long-term focus instead of isolated individual measures.
- Multichannel presence: your messages are distributed across channels and consistently integrated into your corporate design.
- Measurable results: by monitoring reach and interactions, we make success transparent and continuously optimize performance.
- Relevance for demanding target groups: we combine expert knowledge with accessible storytelling to create content with real added value.
Answers to key aspects with AD HOC as your content partner
What distinguishes AD HOC from traditional marketing agencies?
We work with journalistic methodology and approach content from both an editorial and audience perspective, making your topics more relevant and credibly placed.
How does the collaboration work?
At the beginning, we jointly define goals and topic areas. We then take over planning, implementation, publication, and monitoring in close coordination with you.
Which channels are the content suitable for?
Our content is designed to be used flexibly across print media, websites, industry portals, and social media.
How is success measured?
We analyze reach, interactions, and other relevant key figures to transparently show impact and optimization potential.
Can existing content be integrated?
We review existing materials editorially and further develop them if necessary so they can be meaningfully integrated into the overall strategy.
Talk to us about your communication goals!
