The magazine
VDV The Magazine has been the publication of the Association of German Transport Companies (VDV) since 2013. Its topics include transport policy, successful approaches to the transport transition, new propulsion technologies, innovative mobility concepts, infrastructure projects, and digitalisation in the transport sector.
VDV The Magazine accompanies transport policy events and discussions, highlighting background information and positions. It has a circulation of 5,100 copies and is sent out in personalised form.
The readers
VDV The Magazine is the decision-makers’ magazine for the German transport sector. It is aimed at executives and influencers at federal, state, and local level as well as within association companies and industry partners.
It reaches decision-makers in transport companies, ministries, research institutions, universities, as well as journalists, other associations, and customers and employees in passenger and freight transport.
The topics
- Cover Story
VDV The Magazine provides in-depth background coverage: each issue features a detailed focus on a current topic in public transport, regional rail services, and rail freight transport. - Current Affairs
Always at the pulse of the industry: with VDV The Magazine, readers stay up to date at all times. - From the Association
This section focuses on news from the VDV, political agendas, and insights from conferences and events. - Background
A short news item is often not enough to properly understand complex current issues. VDV The Magazine goes deeper. - On the Road
Always on site: our editorial team travels across the country to report on exciting projects and technical innovations from member companies. - Beyond Borders
What is happening in other countries in public passenger transport and rail freight transport? VDV The Magazine looks beyond Germany and Europe.
Your advertisement in VDV The Magazine
- appears in an editorially and graphically high-quality designed environment.
- reaches the most important decision-makers in the transport industry.
- achieves no wastage due to personalised distribution.
We are happy to advise you.
Schedule
- Issue 1/2026
Ad deadline: 16.01.2026
Artwork deadline: 13.02.2026
Publication date: end of February - Issue 2/2026
Ad deadline: 16.03.2026
Artwork deadline: 13.04.2026
Publication date: end of April - Issue 3/2026
Ad deadline: 18.05.2026
Artwork deadline: 15.06.2026
Publication date: end of June - Issue 4/2026
Ad deadline: 17.07.2026
Artwork deadline: 17.08.2026
Publication date: end of August - Issue 5/2026
Ad deadline: 17.09.2026
Artwork deadline: 16.10.2026
Publication date: end of October - Issue 6/2026
Ad deadline: 17.11.2026
Artwork deadline: 04.12.2026
Publication date: mid-December
Publication dates are subject to change and may be adjusted due to editorial or production-related reasons.
Formats & Prices
1/1 page
Full page inside (210 x 297 mm)€2,890
Inside back cover (U3) €3,180
Back cover (U4) €3,390
1/2 page
1/2 page landscape (210 x 148 mm)€1,880
1/2 page portrait (105 x 297 mm)€1,880
1/3 page
1/3 page landscape (210 x 96 mm)€1,250
1/3 page portrait (68 x 297 mm)€1,250
For all dimensions: 3 mm bleed on all sides / all prices plus statutory VAT
Technical data
- Magazine format:
210 x 297 mm, type area 186 x 294 mm - Printing process:
4/4-colour process with matte coating - Printing standard:
ISO12647 (PSO offset) - Print profile:
IsoCoated V2 - Colours:
According to Euroscale (cyan, magenta, yellow, black). For colour advertisements, ensure the correct colour mode (RGB colours cannot be processed). Please convert spot and special colours to CMYK mode.
- Screen ruling: 70-line screen
- Paper:
Infinity Silk FSC matt coated - Cover:
200 gsm (outside with matte coating) - Content: 115 gsm
- Finishing:
Saddle stitching (Due to the manufacturing process of the paper, slight colour variations may occur in print, which do not constitute grounds for complaint.) - Bleed:
3 mm on all four sides
Data:
Please provide your print files as a PDF with 300 dpi resolution and embedded fonts.
Please send your files to:
AD HOC Gesellschaft für Public Relations mbH
Advertisements VDV The Magazine
Berliner Straße 107
33330 Gütersloh
or by email:
anzeigen∂adhocpr.de
Data transfer issues may occur. Therefore, please allow sufficient time for a possible replacement.
VDV Digital
The digital edition of VDV The Magazine complements the printed edition with additional information. The reach of VDV The Magazine is increased through its social media channels:
www.facebook.com/DieVerkehrsunternehmen
www.linkedin.com/company/die-verkehrsunternehmen
Online advertising
VDV The Magazine offers its advertisers a scroll ad, partly with a parallax effect, in the new web magazine. The placement appears in the middle of a published article and, where possible, in a thematically relevant editorial environment. The topics of the articles are classified into categories such as: innovation, infrastructure, transport policy, financing, Europe, and personnel.
The advertising period is two months and is linked to the publication cycle of the printed edition of VDV The Magazine.
Sizes and prices Scroll Ad:
S 796 x 500 px | €565
M 1416 x 670 px | €675
L 1920 x 800 px | €795 (visible height 500 px, with parallax effect)
Combined prices (print ad + scroll ad) on request
Have we sparked your interest or do you still have any questions?
We will gladly send you a tailored offer and discuss the details with you:
