The client
Volksbank Bielefeld-Gütersloh was one of the largest cooperative banks in North Rhine-Westphalia. The regional cooperative bank was formed in 2014 through the merger of Volksbank Gütersloh and Bielefelder Volksbank. In 2024, it merged with Volksbank Herford-Mindener Land eG to become Volksbank in Ostwestfalen eG. Its headquarters are in Bielefeld.
The job
Our task was to support the regional cooperative bank in its public relations work, going beyond the mere communication of figures. On behalf of Volksbank Bielefeld-Gütersloh, we wrote press releases, advertorials, and contributions for regional business magazines as well as the service magazine VRMed-Info. AD HOC also contributed to the annual report.
In addition, for Volksbank Bielefeld-Gütersloh’s sustainability report we developed a magazine-style format presenting its ecological, social, and societal engagement. In an interactive PDF and a smartphone-optimized version, all relevant key figures were presented in a clear and accessible way—with many photos and engaging graphics.
Client
Volksbank Bielefeld-Gütersloh
Additional information
Target audience: Local media, business press, industry media, service magazines of cooperative banks
Reach: national
Topics: Business development, social engagement, new services, advisory services for medical professionals, SME status report
Special projects: Sustainability report, annual report
