The partner

Handelsblatt is Germany’s highest-circulation business newspaper. Every day, it reaches around 500,000 readers, including many executives and decision-makers. This makes Handelsblatt an ideal partner for our supplement projects.

The assignment

Every two years, the International Motor Show (IAA) becomes the meeting place of the global automotive industry. In 2019, around one million visitors attended the trade fair organized by the German Association of the Automotive Industry (VDA) to discover the latest innovations from more than 800 exhibitors. Since 2011, AD HOC has supported the event with a supplement in Handelsblatt. Shortly before the exhibition opens, we create an early communication highlight by giving participating companies the opportunity to present their products and services in an informative, attention-grabbing, and exclusive format. The supplement is available for download on this page.