The client

Schmitz Cargobull AG is the European market leader in commercial vehicles for semi-trailers and truck bodies. More than 6,400 employees generate annual revenue of approximately 2.2 billion euros. The company operates worldwide, with Europe and Asia being its most important markets.

The job

Through modern technical solutions, high-quality vehicles, and a comprehensive service program, Schmitz Cargobull has become an international market leader. Our task is to communicate this message across various channels. This includes exclusive stories in business and general media, as well as high-profile events such as the Food Symposium 2015 in Münster. Under the guiding theme “Temperature-controlled transport solutions,” we developed a content concept together with the client that looks far beyond the commercial vehicle industry. Within our expert network, AD HOC identified suitable speakers and moderators for this event. In addition, we produced several annual reports and prepared company stories for the media and the customer magazine Cargobull News, including investment projects and customer reference stories.